{"id":11,"date":"2019-04-21T13:18:25","date_gmt":"2019-04-21T13:18:25","guid":{"rendered":"https:\/\/pravameramedija.rs\/vestinew\/?p=11"},"modified":"2026-04-22T09:29:56","modified_gmt":"2026-04-22T09:29:56","slug":"konferencija-prava-mera-medija-2-0","status":"publish","type":"post","link":"https:\/\/pravameramedija.rs\/vesti\/konferencija-prava-mera-medija-2-0\/","title":{"rendered":"Konferencija &#8220;Prava mera medija 2.0&#8221;"},"content":{"rendered":"\r\n<p>09.10.2019. odr\u017eana je velika konferencija pod nazivom &#8220;Prava mera medija 2.0&#8221;<\/p>\r\n\r\n\r\n\r\n<p>\u201ePRAVA MERA MEDIJA 2.0\u201c<br \/>Radisson blu Old Mill Hotel<br \/>Bulevar Vojvode Mi\u0161i\u0107a, Beograd<br \/>Konferencijska sala M1+M2<br \/>Sreda, 09.10.2019.<\/p>\r\n\r\n\r\n\r\n<p><strong>Pozdravni govor Izabela Brankovi\u0107, Asocijacija medija, izvr\u0161na direktorka i Kristin M. Lord, predsednica IREX<\/strong><\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/pravameramedija.rs\/images\/blogs\/8e065c0c776d3db422e58af3133d97338c0299a7cf004417da0a10ae7828f2fa.jpg\" alt=\"8e065c0c776d3db422e58af3133d97338c0299a7cf004417da0a10ae7828f2fa.jpg-blog-img\" \/><\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/pravameramedija.rs\/images\/blogs\/8ebb13e34a14c400fa80bfb7f3bb2131152a37bdd4eaf608a6c727e212b4b20b.jpg\" alt=\"8ebb13e34a14c400fa80bfb7f3bb2131152a37bdd4eaf608a6c727e212b4b20b.jpg-blog-img\" \/><\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio\">\r\n<div class=\"wp-block-embed__wrapper\">https:\/\/www.youtube.com\/embed\/JKrcoO5ZG0s<\/div>\r\n<\/figure>\r\n\r\n\r\n\r\n<p>PRAVA MERA MEDIJA 2.0 Srbija Mediji i brojke\u00a0<a href=\"https:\/\/drive.google.com\/file\/d\/1JNfdmncZL9smjlibkXeQ3Lm3eem11s5y\/view?usp=sharing\" target=\"_blank\" rel=\"noreferrer noopener\">Preuzmite \u2192\u00a0<\/a><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Panel 1 \u201cWhat gets measured gets done\u201d<\/strong><\/h2>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/pravameramedija.rs\/images\/blogs\/72bbbbbd27938d4e2bd366044edd5f00f67e67dadc2988ae847bc811bbdfd5fa.jpg\" alt=\"72bbbbbd27938d4e2bd366044edd5f00f67e67dadc2988ae847bc811bbdfd5fa.jpg-blog-img\" \/><\/figure>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Predrag Lozovi\u0107, Nielsen Audience Measurement, direktor za Makedoniju i Srbiju<\/li>\r\n\r\n\r\n\r\n<li>Nenad Mili\u0107, IAB, izv\u0161ni direktor<\/li>\r\n\r\n\r\n\r\n<li>Predrag \u0160arenac, Media House, menad\u017eer za strategiju i istra\u017eivanja<\/li>\r\n\r\n\r\n\r\n<li>Stevan Risti\u0107, Asocijacija medija, predsednik Upravnog odbora i direktor nedeljnika Vreme<\/li>\r\n\r\n\r\n\r\n<li>Branka Maleti\u0107 Bu\u0111a, DAN Hrvatska, direktorka prodaje<\/li>\r\n\r\n\r\n\r\n<li>Dragana Markovi\u0107, DRIVE part of I&amp;F McCANN Grupa, direktorka za razvoj poslovanja i performans marketing<br \/>Moderator panela: Dalila Ljubi\u010di\u0107,Media House, medija direktorka<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio\">\r\n<div class=\"wp-block-embed__wrapper\">https:\/\/www.youtube.com\/embed\/GCuLTIC3ELw<\/div>\r\n<\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/pravameramedija.rs\/images\/blogs\/e8871833c7af598f6315522b859dcfbb8527606a7ad1b3741ce21d28a42bf051.jpg\" alt=\"e8871833c7af598f6315522b859dcfbb8527606a7ad1b3741ce21d28a42bf051.jpg-blog-img\" \/><\/figure>\r\n\r\n\r\n\r\n<p>Aktuelni pravci razvoja TV\/Video meranja\u00a0<a href=\"https:\/\/drive.google.com\/file\/d\/1zRc_LAdlcFmst9cZAH91W4GXEG2FSEag\/view?usp=sharing\" target=\"_blank\" rel=\"noreferrer noopener\">Preuzmite \u2192\u00a0<\/a><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Case study 1:<br \/>\u201cRPD (Return Path Data) u telekomunikacijama, proizvodnji i distribuciji TV sadr\u017eaja i prodaji oglasnog prostora na televiziji\u201d<\/strong><\/h2>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/pravameramedija.rs\/images\/blogs\/e8871833c7af598f6315522b859dcfbb8527606a7ad1b3741ce21d28a42bf061.jpg\" alt=\"e8871833c7af598f6315522b859dcfbb8527606a7ad1b3741ce21d28a42bf061.jpg-blog-img\" \/><\/figure>\r\n\r\n\r\n\r\n<p>Magdalena Malinova, United Media, stru\u010dna konsultantkinja<\/p>\r\n\r\n\r\n\r\n<p>Marija Kovljeni\u0107, CAS Media, generalna direktorka<\/p>\r\n\r\n\r\n\r\n<p>Aktuelni pravci razvoja TV\/Video meranja\u00a0<a href=\"https:\/\/docs.google.com\/presentation\/d\/1boIhayJd_4rLOuiUyhn3xrhlkp3j-6Uo\/edit?usp=sharing&amp;ouid=100664900708709879210&amp;rtpof=true&amp;sd=true\">Preuzmite \u2192\u00a0<\/a><\/p>\r\n\r\n\r\n\r\n<p>\u201cIstra\u017eivanje o modelima organizacije medijskih\u00a0merenja: primeri relevantni za Srbiju\u201d ,<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/pravameramedija.rs\/images\/blogs\/20b36e4468e54234c9a96a63165c6d7dea87e6ad32e04493299f805195cb82b2.jpg\" alt=\"20b36e4468e54234c9a96a63165c6d7dea87e6ad32e04493299f805195cb82b2.jpg-blog-img\" \/><\/figure>\r\n\r\n\r\n\r\n<p>Sanja Miti\u0107, profesorka Ekonomskog fakultet Univerziteta u Beogradu i FREN<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio\">\r\n<div class=\"wp-block-embed__wrapper\">https:\/\/www.youtube.com\/embed\/XhGVDJmT7S4<\/div>\r\n<\/figure>\r\n\r\n\r\n\r\n<p>PRAVA MERA MEDIJA 2.0 &#8211; FREN\u00a0<a href=\"https:\/\/drive.google.com\/file\/d\/17qMo_KWrGSNDMbC1My1p28bTmzRxyX0A\/view?usp=sharing\" target=\"_blank\" rel=\"noreferrer noopener\">Preuzmite \u2192\u00a0<\/a><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Panel 2 \u201cTogether we move forward\u201d<\/strong><\/h2>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/pravameramedija.rs\/images\/blogs\/04bb3577f4b3355457850c5135d8665ef4c453ded1298e6ac2f95365b24a2f91.jpg\" alt=\"04bb3577f4b3355457850c5135d8665ef4c453ded1298e6ac2f95365b24a2f91.jpg-blog-img\" \/><\/figure>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Milan Kova\u010devi\u0107, Gemius, regionalni menad\u017eer<\/li>\r\n\r\n\r\n\r\n<li>Marija Mati\u0107, Direct media, direktorka komunikacija<\/li>\r\n\r\n\r\n\r\n<li>Vitomir Ognjanovi\u0107, Ju\u017ene vesti, direktor<\/li>\r\n\r\n\r\n\r\n<li>Irena Petri\u010d, NOM, direktorka<\/li>\r\n\r\n\r\n\r\n<li>Constantin Popa, BRAT, direktor<br \/>Moderator panela: Galjina Ognjanov, profesorka Ekonomskog fakulteta Univerziteta u Beogradu<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio\">\r\n<div class=\"wp-block-embed__wrapper\">https:\/\/www.youtube.com\/embed\/UrDh7gOkf7U<\/div>\r\n<\/figure>\r\n\r\n\r\n\r\n<p><strong>PRAVA MERA MEDIJA 2.0 &#8211; BRAT\u00a0<a href=\"https:\/\/drive.google.com\/file\/d\/1l4BfvQiuRLA7Ji1AjfKX49-UTbGbznll\/view?usp=sharing\" target=\"_blank\" rel=\"noreferrer noopener\">Preuzmite \u2192\u00a0<\/a><\/strong><\/p>\r\n\r\n\r\n\r\n<p><strong>PRAVA MERA MEDIJA 2.0 &#8211; NOM\u00a0<a href=\"https:\/\/drive.google.com\/file\/d\/1GIHzHxUKereYgWJj2o4H2p0rv1_5Y6AG\/view?usp=sharing\" target=\"_blank\" rel=\"noreferrer noopener\">Preuzmite \u2192\u00a0<\/a><\/strong><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Case study 2: \u201cContent Insights &amp; Netokracija\u201d<\/h2>\r\n\r\n\r\n\r\n<p>Mia \u010comi\u0107, Content Insights,<br \/>\u201cContent Insights &amp; Netokracija\u201d marketing menad\u017eerka<br \/>Marko Tadi\u0107, Netokracija, menad\u017eer razvoja<\/p>\r\n\r\n\r\n\r\n<p>PRAVA MERA MEDIJA 2.0 &#8211; Content Insights&amp;Netokracija\u00a0<a href=\"https:\/\/drive.google.com\/file\/d\/14p51fEYy3IQSUOj_2t-5HfM-LdHdJLI0\/view?usp=sharing\" target=\"_blank\" rel=\"noreferrer noopener\">Preuzmite \u2192\u00a0<\/a><\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio\">\r\n<div class=\"wp-block-embed__wrapper\">https:\/\/www.youtube.com\/embed\/WerDxE11LIM<\/div>\r\n<\/figure>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">\u00a0<\/h2>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Galerija \u2013 Prava mera medija<\/strong><\/h2>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/pravameramedija.rs\/images\/blogs\/6d67638ffc71527afb15234b017e3ace782a694cf9ed9bf0f3582c4e8ba5b40d.jpg\" alt=\"6d67638ffc71527afb15234b017e3ace782a694cf9ed9bf0f3582c4e8ba5b40d.jpg-blog-img\" \/><\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/pravameramedija.rs\/images\/blogs\/91e29e658179741e6153fd3e274513ce27bcf72ecfde376183ec0e93459e087c.jpg\" alt=\"91e29e658179741e6153fd3e274513ce27bcf72ecfde376183ec0e93459e087c.jpg-blog-img\" \/><\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/pravameramedija.rs\/images\/blogs\/cfb5b3ba3bc64a36c6523f3ae58f8a978739cba36c966568b295746585c6d626.jpg\" alt=\"cfb5b3ba3bc64a36c6523f3ae58f8a978739cba36c966568b295746585c6d626.jpg-blog-img\" \/><\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/pravameramedija.rs\/images\/blogs\/cb2da1ef99ababa21f9c2fee215ff23e627a62ffbfcbd0e36b93e560972de1fe.jpg\" alt=\"cb2da1ef99ababa21f9c2fee215ff23e627a62ffbfcbd0e36b93e560972de1fe.jpg-blog-img\" \/><\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/pravameramedija.rs\/images\/blogs\/2b0a4f576c4a66c971f8df771a35e363bf710049ed35dd2bc25b97e77e53b850.jpg\" alt=\"2b0a4f576c4a66c971f8df771a35e363bf710049ed35dd2bc25b97e77e53b850.jpg-blog-img\" \/><\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/pravameramedija.rs\/images\/blogs\/258725f4b55574c99ac91646d43d6e243e762ac2ade24c1e7defe51acc6f724a.jpg\" alt=\"258725f4b55574c99ac91646d43d6e243e762ac2ade24c1e7defe51acc6f724a.jpg-blog-img\" \/><\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/pravameramedija.rs\/images\/blogs\/0a87c3bb53032170cf530ca9e6cc3c9bc7555c3734f5c319abb30447a2267cbf.jpg\" alt=\"0a87c3bb53032170cf530ca9e6cc3c9bc7555c3734f5c319abb30447a2267cbf.jpg-blog-img\" \/><\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/pravameramedija.rs\/images\/blogs\/6b902fcd8a645595d11e5a72c371c1060d95eefb06c05dd3678774ecbe9eb6b3.jpg\" alt=\"6b902fcd8a645595d11e5a72c371c1060d95eefb06c05dd3678774ecbe9eb6b3.jpg-blog-img\" \/><\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/pravameramedija.rs\/images\/blogs\/e8871833c7af598f6315522b859dcfbb8527606a7ad1b3741ce21d28a42bf051.jpg\" alt=\"e8871833c7af598f6315522b859dcfbb8527606a7ad1b3741ce21d28a42bf051.jpg-blog-img\" \/><\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/pravameramedija.rs\/images\/blogs\/20b36e4468e54234c9a96a63165c6d7dea87e6ad32e04493299f805195cb82b2.jpg\" alt=\"20b36e4468e54234c9a96a63165c6d7dea87e6ad32e04493299f805195cb82b2.jpg-blog-img\" \/><\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/pravameramedija.rs\/images\/blogs\/fd45aca60d6806374bda22a54efb63ca3d1435b7c22065f810f9714eb8a83bb4.jpg\" alt=\"fd45aca60d6806374bda22a54efb63ca3d1435b7c22065f810f9714eb8a83bb4.jpg-blog-img\" \/><\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/pravameramedija.rs\/images\/blogs\/fb301e7e35668c7cd772d696940622ae0debadbfcc02ccaef5904b3943a9984b.jpg\" alt=\"fb301e7e35668c7cd772d696940622ae0debadbfcc02ccaef5904b3943a9984b.jpg-blog-img\" \/><\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/pravameramedija.rs\/images\/blogs\/2600a1376f9ec04f60fede98f33deee0a496d671654093adbefb5df84386c5b6.jpg\" alt=\"2600a1376f9ec04f60fede98f33deee0a496d671654093adbefb5df84386c5b6.jpg-blog-img\" \/><\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/pravameramedija.rs\/images\/blogs\/04bb3577f4b3355457850c5135d8665ef4c453ded1298e6ac2f95365b24a2f91.jpg\" alt=\"04bb3577f4b3355457850c5135d8665ef4c453ded1298e6ac2f95365b24a2f91.jpg-blog-img\" \/><\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/pravameramedija.rs\/images\/blogs\/8ebb13e34a14c400fa80bfb7f3bb2131152a37bdd4eaf608a6c727e212b4b20b.jpg\" alt=\"8ebb13e34a14c400fa80bfb7f3bb2131152a37bdd4eaf608a6c727e212b4b20b.jpg-blog-img\" \/><\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/pravameramedija.rs\/images\/blogs\/72bbbbbd27938d4e2bd366044edd5f00f67e67dadc2988ae847bc811bbdfd5fa.jpg\" alt=\"72bbbbbd27938d4e2bd366044edd5f00f67e67dadc2988ae847bc811bbdfd5fa.jpg-blog-img\" \/><\/figure>\r\n","protected":false},"excerpt":{"rendered":"<p>09.10.2019. odr\u017eana je velika konferencija pod nazivom &#8220;Prava mera medija 2.0&#8221; \u201ePRAVA MERA MEDIJA 2.0\u201cRadisson blu Old Mill HotelBulevar Vojvode Mi\u0161i\u0107a, BeogradKonferencijska sala M1+M2Sreda, 09.10.2019. Pozdravni govor Izabela Brankovi\u0107, Asocijacija medija, izvr\u0161na direktorka i Kristin M. Lord, predsednica IREX PRAVA MERA MEDIJA 2.0 Srbija Mediji i brojke\u00a0Preuzmite \u2192\u00a0 Panel 1 \u201cWhat gets measured gets done\u201d [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":18,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/pravameramedija.rs\/vesti\/wp-json\/wp\/v2\/posts\/11","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pravameramedija.rs\/vesti\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pravameramedija.rs\/vesti\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pravameramedija.rs\/vesti\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pravameramedija.rs\/vesti\/wp-json\/wp\/v2\/comments?post=11"}],"version-history":[{"count":3,"href":"https:\/\/pravameramedija.rs\/vesti\/wp-json\/wp\/v2\/posts\/11\/revisions"}],"predecessor-version":[{"id":52,"href":"https:\/\/pravameramedija.rs\/vesti\/wp-json\/wp\/v2\/posts\/11\/revisions\/52"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pravameramedija.rs\/vesti\/wp-json\/wp\/v2\/media\/18"}],"wp:attachment":[{"href":"https:\/\/pravameramedija.rs\/vesti\/wp-json\/wp\/v2\/media?parent=11"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pravameramedija.rs\/vesti\/wp-json\/wp\/v2\/categories?post=11"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pravameramedija.rs\/vesti\/wp-json\/wp\/v2\/tags?post=11"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}